checking off the checklist

Often times we forget that every good plan has to start with a piece of paper and pen (ok, digital is fine, too) to get the ideas, and swirling thoughts out of our heads and onto paper.

It's worth mentioning too that multi-tasking is not a thing. Your brain can only hold one thought at a time. So if you feel frantic, I always—always—suggest stopping where you are and writing out what is all on your mind. 

A branding project is no different. What do you want to accomplish, what pieces do you know already that you will need? A logo? Great. A new name? Excellent. Strategy, too? Even better. Start with my handy-dandy checklist. --> Grab it from the side link. 

Let me know how it goes!